Lazy Oaf has become a firm fashion favourite of ours in the past couple of years. Selling menswear, womenswear, accessories and stationary; Lazy Oaf has built up an amazing reputation for being a fun, individual London brand and rapidly grew a huge fanbase.
Collaborations with the likes of accessories designer Fred Butler in previous seasons, whose clients include Lady Gaga and Nikki Minaj to name but a few, catapulted Lazy Oaf into the definite ‘One To Watch’ category back in 2011. Lazy Oaf also had their fair share of celebrity fans including Cher Lloyd and Susie ‘StyleBubble’ Lau. Since then, the company grew bigger while staying true to its weirdness.
Never failing to produce new items for each season, Lazy Oaf is the type of brand that privilege quality over quantity. For its menswear 2016 summer collection, the brand only released four items. Staying true to Lazy Oaf’s humourous and feel good graphic designs, the garments are bound to raise some smiles while walking down the street. Quirky tees, with Lazy Oaf’s signature large cartoonish eyes, and colourful button-up shirt, give a young and fresh update to a staple wardrobe item. Fun, but yet simple, this tops can be easily paired with shorts or chino trousers.
This collection is for the youth of today, and the young at heart. It is fashion at its best- fun, frivolous, feel-good and colourful!
Written by Sarah Potter. Originally posted July 2011. Updated July 2016.