Summer is officially kicking off, and many couldn’t be happier. What’s exiting about fashion lately is that individuality is becoming more and more important.
Yes, each season the fashion industry sets trends, we won’t deny it. However, season after season, many consumers, especially Millennials, have become numb to the uniformity and stopped following these trends. Ultimately, the fashion industry had to adjust.
Watching this season’s fashion shows, we’ve noticed that although there were dominant trends – stripes and romantic looks – fashion designers brought more individuality through not only the clothing, but also the models.
While Dolce & Gabbana showed their love for their home country with many references to Italy’s historical constructions on their designs, others like Giorgio Armani brought a lot of red and navy blue.
Countless designers let the models break free from the hair and makeup conformity. Hairstylist like Guido Palau, who’s on-deck for many fashion shows, encouraged models to maintain their look, which lead to a few out-of-the-box haircuts through fashion month, most notably at Alexander Wang fashion show.
And this is the based of this fashion editorial. Inspired by the movie ‘Mars Attacks’, we created Summer Attacks to encourage you to simply be you and take risks. And what better way to illustrate this than with bright colors?
Although individuality is a coveted quality that many aspire to, we will have to admit that some still cast a suspicious eye at bright outfits. One definitely must have the personality to wear them, as a yellow jacket will certainly catch the attention. It takes guts to pull off something that many would normally avoid. However, accepting one’s inner self is truly liberating.
It might feel awkward at first, but it’s by experimenting and a lot of trials and a few fails, that one can find what works for oneself. Individuality in fashion is not about shocking, but being true to oneself, and if it takes to mixed some bright colors with stripes, why not? Just go with it and embrace yourself.